A B O U T U S
THE THINGS WE OWN MEAN SO MUCH MORE In 2012, Denuo's unwavering devotion to vintage became a project brand built on nurturing fashion values. Its contribution to their community is focused on enriching the importance of ownership and a deeper connection to fashion. With garment recirculation by their renewed vintage tradition, mindful capsule creation collections, and insightful communications, Denuo grips the narrative that reminds us how fashion enlivens us with a sense of belonging(s). Some takeaways for those that cross their path is a true sense of authenticity, reliability, and an opportunity to explore reflections of self they've embraced in fine colours, fanciful patterns, and rich stories.
"Human values are non-negotiable." Ilse Crowford
WITH-HAND-ON-HEART Developing the credibility of a very small independent project business as a slow fashion enterprise with a strong social purpose is equal parts honourable and challenging. It has taken the brand many years to refine its efforts and improve its way of life. At face value, the brand is a minuscule body in a sea of change — that is, sustainability's influence on the fashion industry. Nonetheless, Denuo's years in practice is proof-positive of the need for a brand like her — an entity with a mission to nurture and empower ownership — the essence of sustainability. In this way, focusing on culture development through small but genuine efforts may bring communities together in acknowledgment that the fashion in which we choose to live our lives transcends the physicality of fabric sown together — that it bears an indelible mark that connect us more intimately to ourselves and each other.
LEGAL Denuo is fully registered and adheres to regulations as retail brand in Mandaluyong City, PH.
PRODUCTS Knowing that an estimated 20% of the Environmental Impact (EI) of any given garment lifecycle post-purchase is determined by the degree of integration and collaboration of its life-phase impact onto the entire consumer cycle, Denuo takes mindful measures to develop effective recirculation through repurposed design, elevated value curation, and empowering resources all in the hopes of contributing to progressive shifts in consumer behaviour and values.
A lot can be said about the power of belongings. Contrary to common misconception of frivolity, the core of the fashion is self-empowerment. Belongings express the way we choose to live; they are tools we choose to work in, live through, love by, and share. Always with possibilities of going beyond utilitarian use, the power of consumer choice helps determine the efficiency of work, level of communication, degree of comfort, and enriches expressive identity.
Recirculation: Established collection since 2012
Pieces are sourced from Private Contributors, vintage shops, and thrift shops called Ukay-ukay. Laborious production processes take under two month lead-time.
Repurposing: Established first collection in 2017
Collections created and/or reconstructed with textile waste material or existing apparel and clothing material.
Sourcing, Production, Pricing, Labour
Vintage & Reclaimed Collections
Artist X Denuo Collaboration Capsule Collection 2017
Moondaze Inc., www.moondaze.club Year of 2017 for Artist X Denuo 2017
BSA Twin Towers, Bank Dr., Ortigas Centre, Brgy. Wack-wack, Mandaluyong City, Metro Manila, Philippines 1550
Social Media Handles @denuo