A B O U T D E N U O
MINDFULLY RENEWING THE VINTAGE STORE TRADITION Starting in 2012, Denuo's unwavering devotion to vintage translates into a project brand built on nurturing garment values. Its contribution for a more progressive fashion industry in the Philippine community is focused on what they believe is the most sustainable tool; broadening perspectives. With garment recirculation through their renewed traditional vintage reselling, up-cycling, mindful collaborations, and studying garment usage, Denuo steers its narrative essentially with an intuitive outcome intended to remind us of the values of belonging(s).
"Human values are non-negotiable." Ilse Crowford
Throughout the years, their development contributes mindful practices, business transparency, quality-driven development, and genuine initiatives supporting those most in need (you may learn of these efforts in detail here). As a testament of commitment as active participants of this movement, Denuo focuses efforts on exemplifying brand values through an umbrella theme expressing "what was, what is, and what may yet be". The take away for any that cross their path is a sense of authenticity, reliability, and a refreshing opportunity to explore a reflection they've embraced in fine colours, fanciful patterns, and rich stories.
THE LONG WAY IS THE SHORTCUT Developing the credibility of a small independent business as a slow fashion enterprise with a strong social purpose is equal parts honourable and challenging. At face value, the brand is a minuscule body in the sea of change - that is, the sustainable fashion industry - but, is a valuable component, nonetheless. Denuo, in its growing seven years of operation (on and off sales), has seen the importance of slow fashion. In those years, and for those to come, the unique motions of this industry establishes that nurturing integrity, design, business and Self is the core of sustainability. Along with many established, emerging and transitioning fashion brands part of a global developing circular economy that measures human value, environmental impact and the reevaluation of profit value (concepts of fulfillment) at the forefront of business structure, Denuo commits to transforming the support they've earned through the years in empowering their community.
P u r p o s e We want to do business the right way and we believe that begins within. So often has personal development been viewed more as an obstacle than a variable to business success. We want to be part of the paradigm shifts that empower considerate consumption by developing a healthy dialogue of inclusivity, vulnerability and compassion in the slow fashion industry.
P a t t e r n Our business is a lot more than just our products - as they say, it's only the tip of the ice burg. Our unconventional practices are intentional and unique; ever-changing, ever-growing. We develop relationships, partnerships, research, design, industry acumen, culture and more, giving "life" into the brand.
P r o c e s s "Resist the mantra of speed that violently leads to losing oneself", Alessandro Michele
Contributing only that which comes from a measurable, accountable, ensured and thoughtful practice with clear intentions - we share our most valuable asset, time.